Survey: Significant March Madness Betting in Michigan

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At least one in every five Michigan adults plan to place bets on the NCAA Men’s Basketball Tournament, according to a recent study conducted by YouGov on behalf of, a resource for Michigan sports bettors, today announced the results of a recent survey ahead of March Madness and the 2024 NCAA Division I Men's Basketball Tournament. provides trusted, comprehensive and up-to-date gambling information written by Michiganders for Michiganders, with industry experts steeped in Michigan’s sportsbooks and casinos, having spent decades covering the state’s professional and college sports teams.

In response to the launch of online gaming in Michigan, the site conducted a statewide survey to capture residents’ interest in online gambling participation ahead of pinnacular events.

The most recent survey was initiated in anticipation of the NCAA’s March Madness basketball tournament. Based on respondents’ answers, the survey broke down the state’s population into subsets of avid sports fans, casual sports fans and non-sports fans and secured more than 1,000 participants. Highlights from the survey included:

  • Of those classified as avid sports fans, almost 50% indicated intent to place a bet on a March Madness-related event.
  • Nearly 25% of casual sports fans anticipate placing a wager on the March tournament.
  • When considering the Michigan population at-large, with no sports fandom affiliation considered, 20% anticipate gambling on the event in some fashion.

“With both Michigan and now Michigan State likely participating in the upcoming tournament, we are excited to see these results align with our expectations for continued growth and interest in the Michigan betting markets,” said Bryce Derouin, lead writer and analyst for “The launch and embrace of online sports betting in Michigan have vastly exceeded initial outlooks, with the state far outproducing other state launch participation. The vivacity of fandom across Michigan is pertinent and only heightens the interest and engagement in online gambling resources.

”Our recent March Madness survey results strengthen our resolve for Michigan to become one of the largest regulated gambling markets in America, and potentially the world.”

As Michigan continues its ascent as one of the fastest-growing gambling markets in the U.S., producing a handle of more than $115 million in its first 10 days post-launch, bettors now have more opportunities than ever to cash winning tickets and earn profits across the state’s sportsbooks, casinos and online gaming platforms. offers details on the state’s land-based casinos, lottery program, fantasy sports offerings and cardrooms, as Michigan joins a legion of forward-thinking states that have embraced regulated sports betting and online casino gaming, while helping to ensure gamblers across the state receive the most up-to-date information and insights along with the best experience possible.

Survey Details: commissioned YouGov Plc. to conduct this survey. All figures, unless otherwise stated, are from YouGov Plc. Total sample size is 1,006 Michigan adults. Fieldwork was undertaken between Jan. 19-25, 2023. The survey was carried out online and the figures have been weighted and are representative of all Michigan adults aged 18 and over. A sports fan is defined as a respondent to select at least “I am a little bit interested in sports” in a four-point scaled level of interest in sports question. An avid sports fan is defined as a respondent to select “This is one of my TOP interests” in a four-point scaled level of interest in sports question OR Those to select top box in a four-point scaled level of interest in sports question. quote

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