Survey: Super Bowl LV Betting Will Surge in Michigan

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1 in 4 Michigan adults plan to wager on upcoming game according to a recent study conducted by YouGov on behalf of, a resource for Michigan sports bettors, today announced the results of its recent survey ahead of next week’s big game. provides trusted, comprehensive and up-to-date gambling information written by Michiganders for Michiganders, with industry experts steeped in Michigan’s sportsbooks and casinos, having spent decades covering the state’s professional and college sports teams.

Following last week’s launch of online gaming in Michigan, the site initiated a statewide survey in anticipation of Super Bowl LV. Based on respondent answers, the survey broke down the state’s population into subsets of avid sports fans, casual sports fans and non-sports fans and secured more than 1,000 participants. Highlights from the survey included:

  • Over half of those classified as avid sports fans indicated intent to place a bet on next week’s Super Bowl matchup.
  • Additionally, 31% of casual sports fans plan to wager on the game.
  • In fact, a full 24% of the Michigan population at-large, with no sports fandom affiliation considered, anticipate gambling on the event in some fashion.

“While we anticipated strong interest in Super Bowl gambling from Michigan sports aficionados, we could never have imagined this level of response and engagement from the general public,” said Bryce Derouin, lead writer and analyst for “The recent launch of online sports betting in Michigan has been incredibly well received, with the far majority of surveyed patrons noting a preference for online gambling in favor of in-person betting. With this momentum in online action, Michigan bettors can trust for the latest news and analysis on all facets of online gambling, including the upcoming Super Bowl.”

It was critical that this launch occurred ahead of the Super Bowl matchup, as these survey results accentuate a heightened interest in Michigan toward the event. Based on a report from Conscious Gaming, Michigan established itself as one of the busiest legal sports betting states in its first weekend, based on geolocation transaction data, with 15 sportsbooks conditionally approved for launch, and nine operators launching officially at noon last Friday. offers details on the state’s land-based casinos, lottery program, fantasy sports offerings and cardrooms, as Michigan joins a legion of forward-thinking states that have embraced regulated sports betting and online casino gaming. The online launch provides enhanced entertainment options for sports fans and casino patrons. It also generates new tax revenue for the state, provides a safe alternative to illegal offshore operators and advocates for responsible gambling.

Survey Details: commissioned YouGov Plc. to conduct this survey. All figures, unless otherwise stated, are from YouGov Plc. Total sample size is 1,006 Michigan adults. Fieldwork was undertaken between January 19-25, 2023. The survey was carried out online and the figures have been weighted and are representative of all Michigan adults aged 18 and over. A sports fan is defined as a respondent to select at least ‘I am a little bit interested in sports’ in a four-point scaled level of interest in sports question. An avid sports fan is defined as a respondent to select ‘This is one of my TOP interests’ in a four-point scaled level of interest in sports question OR Those to select top box in a four-point scaled level of interest in sports question.

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