William Hill Sportsbook Review


By Richard Janvrin

William Hill is an elder in the sportsbook industry, having started operations in 1934, growing as a top operator in the European market. It since has stepped onto the scene in the United states and grown to multiple states including Michigan.

You can tell it knows what it is doing. The desktop and mobile app are easy to use and are nearly mirror images, so there is familiarity carryover from one to the other. William Hill offers customers a large selection of markets covering U.S. sports and extends overseas. There is variety of bets from which to choose, too. Regardless of your betting expertise, preferences or bankroll size, William Hill makes it interesting.

Pros Cons
+ The new user promotion of a risk-free bet up to $2,021 is largest compared to other sportsbooks X Offers few promotions
+ Desktop and mobile app are clean X Currently no loyalty program
+ Offers extensive options on gaming markets X Withdrawal options are limited

William Hill Sportsbook Promo Code and Bonus Offers

The William Hill MI welcome bonus for 2024 includes a risk free bet up to $2,021. This promotion expires before midnight on March 31, 2023. To qualify for this welcome bonus, enter bonus code “WHRF,” “MIBETSRF,” “MISHARPRF,” “LEGALRF,” “LINEUPSRF” or “WHGAMBLERRF” before confirming an initial required minimum $5 deposit to activate the welcome bonus.

Compared to Michigan’s other sportsbooks’ welcome offers, William Hill’s $2,021 promotion is the largest dollar amount you’ll find.

How this promotion works: If a new sports bettor’s first wager loses, they will receive in free bets the amount bet on that first wager up to $2,021. If the wager wins, congrats. Customers keep the winnings of their first bet as withdrawable money in their bankroll. The promotion gives the new player seven days from creation of an account to take advantage of the risk free bet. If you lose your first wager, the free bet will be credited to your account within three days and expires seven days after that.

William Hill Sportsbook Online Welcome Promo

Free Bet Offer Up to $2,021
Deposit Bonus Up to $500
Total Bonus Up to $2,521

Payment Options

  • VISA
  • MasterCard
  • ACH Transfer
  • Play+
  • Skrill

Deposits and Withdrawals

William Hill MI offers many deposit methods, such as credit/debit card, ACH (e-check), prepaid Play+ card, Skrill and cash deposit at the Turtle Creek Casino cage in Williamsburg, MI. The deposit screen during sign-up also is where you can enter a bonus code (if applicable) to collect the current bonus offer. William Hill’s deposit process provides step-by-step simplicity.

Withdrawal options are limited to four options: ACH bank transfer, online banking, Play+ card and cash at the Turtle Creek cage. For an ACH bank transfer, your Social Security, driver’s license numbers, bank routing and account numbers are required. Online banking provides thousands of options, although your bank may not be a participant. To access a prepaid card you must enroll, which is explained on the William Hill site should you choose this option. Withdrawals are processed within five days of request.

William Hill Sports to Wager on in Michigan

William Hill offers an extensive menu of American and international sports markets that include football, baseball, basketball, hockey, soccer, UFC/MMA, golf, tennis, auto racing, boxing, darts, Australian Rules Football, Rugby League and Rugby Union. There is a betting market for just about everyone.

There are numerous betting options for Michigan’s major professional sports teams that include game lines, game and player prop bets and futures bets.

The state allows betting on collegiate games and futures, such as March Madness wagering on whether Michigan or Michigan State will win the NCAA Tournament, but doesn’t provide player props. Most all other traditional and exotic wagers are available.

Types of Contests on William Hill

William Hill offers multiple markets to select from for each contest that include moneylines, totals, spreads, player and team prop bets. Users also can customize their wagers with alternate lines on totals and game spreads with available odds. Lists of futures bets are available for American sports as well as some European leagues.

This sportsbook doesn’t offer contests like some top competitors do, such as tournaments and prediction pools. It does, however, offer an abundance of daily odds boots across numerous markets and promotions tailored to popular leagues given the season.

William Hill Sportsbook Features

William Hill gives customers a variety of betting options and flexibility on those options on its online sports betting site, listed below:

Live Betting

Updates lines in real-time for each game it offers, which allows customers to wager as games are in progress. These bets include traditional, prop and parlay. Live betting a game can be frustrating because the lines change quickly, depending how fast-paced the sport is. For a less-frantic approach, make live bets during breaks in the action: timeouts, end of quarters, etc.

Cash Out Option

The cash-out option is where betting flexibility comes into play. For wagers already placed, customers can cash out before the sports bet is settled to lock in a profit ahead of game completion or salvage losses if a bet is in a nosedive. Bets that are cash-out eligible will state such after the bet is placed; not all are.

Odds Boost

William Hill’s odds boost page has extensive offerings across numerous sports. One negative, though, of its odds boost feature is the online sportsbook don’t show the original odds, only the boosted, making it harder to know the value of the boost.

Same Game Parlay

Customers can click on the game they wish to wager in the William Hill sportsbook app or on the website, select more than one bet from that game and enter their wager amount in the parlay box that populates on the bet slip. Combos are plentiful in same-game parlays, including moneyline, player props and game props, and much more. Not all combos that bettors choose will qualify for a same-game parlay. If this is the case, the bet slip will state such.

User Experience

Michigan’s William Hill sportsbook presents a smooth and appealing desktop layout with simple navigation. League options are presented on the left, with contest options in the center and betslip on the right. Once you place a sports bet, you can toggle between the betslip and open bets without leaving the main screen.

William Hill displays tabs for promotions, odds format, sportsbook state, support, and responsible gaming across the top of the screen, along with a “search” field. Customers can change the odds format to their preferred style (American, decimal, fractional).

The betslip on William Hill’s desktop sportsbook doesn’t move if you scroll down a page, which is inconvenient if you add another bet to your slip after you’ve scrolled. It won’t appear until you get back to the top. William Hill presents a “back to top” button at the bottom of pages to easily jump back, but it should fix the betslip feature so customers can see their bet added to the slip no matter how far down a page they are.

The sportsbook also shows a “live chat” option, but customers get referred to email communication after selecting it.

William Hill Mobile Betting App

The William Hill mobile app is similar to the desktop interface, so navigation is familiar. The betslip shows as you populate it at the bottom of the screen. Navigating markets is user-friendly and the app rarely glitches while hopping around pages. The app is downloadable on iOS and Android from the App Store.

Signing Up For a William Hill Account in MI

William Hill makes it convenient for a new player to sign up and place their first sports bet. To create your account, select “BET NOW” or “REGISTER.” Next, new customers will go through the process:

Account information

  • First and last name
  • Email address
  • Date of birth
  • Phone number

Personal information

  • Physical address and SSN
  • Create username and password
  • Create and answer two security questions
  • Enter a promo code to collect bonus offer (if applicable)
  • Once your identity is confirmed, you’ll be ready to start exploring all the William Hill sportsbook and casino have to offer.

    William Hill Sportsbook Loyalty Program

    William Hill sportsbook currently has no loyalty program. Promotions are limited and mainly offered for new users. These two factors put William Hill behind the game in these areas compared to other sportsbooks such as BetMGM, which automatically enrolls its new customers in their M Life Rewards program. FanDuel and DraftKings offer numerous promotions.

    Bet Responsibly on William Hill

    William Hill and the state of Michigan has committed extensive resources and safeguards to ensure sports betting is enjoyed responsibly. These include bankroll management, identifying what leads to gaming irresponsibly and how to avoid it, and how to help or self-help those who may need it.

    The William Hill online and mobile sites have a page dedicated to Responsible Gaming more in-depth information and resources can be found. Visit the “Responsible Gaming” tab on the homepage that encompasses all William Hill offers as a company and in partnership with the state of Michigan.

    The state and William Hill specifically express the unlawfulness for anyone under 21 to gamble and can institute repercussions for customers suspected of playing while underage, which may include immediate stoppage of play, account closure and confiscation of winnings.

    Our Expert Opinion on William Hill Sportsbook in Michigan

    William Hill has a strong global brand. It is well-experienced in sports betting and has used that to become more user friendly. It has many options on markets a smooth interface to navigate through.

    Its Michigan online sports betting site offers numerous daily odds boosts but doesn’t disclose the original odds, making us guess the value that “boost” play really is. No current loyalty program is a drawback because customers aren’t provided a betting incentive on the amount or regularity with which they play. Promotions are limited and may be too expensive for customers with smaller bankrolls.

    Aside from limited/expensive promotions and no transparency on odds boosts, William Hill’s sportsbook is a solid sports betting site for casual and seasoned bettors. It offers a large swath of betting options, the platform is user-friendly, it has one of the best sign-up promotions and has built brand respect. No matter your bankroll or betting interests, you’ll find something worthwhile from William Hill.




Richard Janvrin

Reviewer since November 2018

I combine my sports, casino and gambling interests to put new US casino websites through the paces to give consumers an unbiased assessment of every site's strengths and weaknesses.

Interests: Online casinos, Online sportsbooks, Social casinos, Online slots