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The Detroit Pistons have entered into another sports betting partnership agreement.
Midwest-based Rush Street Interactive (RSI) announced on Thursday that its brand, BetRivers.com, has become an official betting partner with the Pistons. RSI is the fourth company the team has reached a deal with. The Pistons have also entered into agreements with DraftKings, FanDuel and PointsBet.
RELATED: Michigan online sports betting and casino markets go live Friday
"Michiganders love their home state NBA team and the Detroit Pistons have a rich history, winning the NBA Championship three times," Richard Schwartz, president of RSI, said in a news release. "This partnership combines two organizations that share an unwavering commitment to excellence in providing sports fans with unparalleled experiences, and BetRivers.com is proud to be an official sportsbook partner of this well-respected franchise."
As part of the multi-year agreement, BetRivers.com will feature exclusive Pistons prizes and experiences while playing games and wagering on their favorite teams, the release said. RSI is also authorized to use the official Pistons logos and marks for promoting the BetRivers brand through various marketing channels such as TV, radio and digital advertising.
The partnership also includes a free-to-play game called Fan Pick’em, where Pistons fans can play games and win prizes within the Pistons mobile app, according to the release.
BetRivers Launching on Friday
BetRivers is one of the 10 operators set to go live when Michigan officially launches online casino gaming and mobile sports betting at noon on Friday. Players over the age of 21 will be able to sign up, deposit money from their mobile devices or computers and begin wagering right away.
In addition to RSI’s betting options on thousands of sports events in a year, the company also offers online casino games, including slots, table games such as blackjack, baccarat and roulette. Live dealer games will also be coming soon to BetRivers.
More on RSI
RSI was founded in 2012 by gaming industry veterans. In 2016, the company launched its first online casino gaming site, PlaySugarHouse.com, in New Jersey. Behind BetRivers.com, RSI was the first to launch regulated online gaming in Indiana, Colorado and Illinois.
RSI earned the 2023 Global Gaming Awards Digital Operator of the Year and the 2023 EGR North America Awards Casino Operators of the Year and the Customer Service Operator of the Year.
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